Ford has announced that they will not have a display at this year's SEMA Show! It's a real shame because I thought Ford had been knocking it out of the park at the show the past couple of years.

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Ford And Honda Pull Out Of 2022 SEMA Show [UPDATE]

The SEMA website reveals Ford and Honda will not be attending this year's show due to a "change in corporate strategy." The event takes place Nov 1-4.
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[UPDATE] In an e-mail sent to Motor1.com, Ford explained the decision: "We are refining our approach to the annual SEMA Show to better reach and highlight how customers can personalize their Ford vehicles today and tomorrow. Our new approach showcases our winning portfolio of Cars, Trucks and SUVs and the comprehensive catalog of Ford Performance Parts and Accessories that customers can purchase online or from their local Ford dealer."

Ford has been putting on quite a show at the Specialty Equipment Market Association for as long as we can remember, but there will effectively be no show from the Blue Oval this year. Indeed, tucked away in a press release on SEMA's website is news about the Dearborn automaker skipping the 2022 event altogether. Not only that, but Honda is out as well. Why? Well, the answer is rather vague.

Here is the full announcement:
"Due to a change in corporate strategy, Ford and Honda will not be displaying at the 2022 SEMA Show. We appreciate their long-time support, and while many of us are going to miss their participation at this year's Show, we are excited to see the Show take on a new look in Central Hall. SEMA will continue to collaborate with both Ford and Honda on various SEMA programs, such as Tech Transfer and Measuring Sessions in 2022 and beyond."
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